Lucid 101

How we scope and budget a website or branding project

Our process When starting a new project, the first thing most people want to know is how much it’s going to cost. At Lucid, our philosophy is a bit different. Rather than focusing on how much something is going to cost, we prefer to find out as much as we can...

First steps in my experiment with building a Shopify business from scratch

Early in 2016, I moved to New York City with my wife and three children for “an overseas adventure” for a couple of years. Since arriving in this incredible, vibrant city, I have been keen to launch an online retail business—mainly as a way to experiment with the tools and services I use...

How to add New Zealand businesses to Apple Maps

Apple has today rolled out support for adding and maintaining New Zealand business on Apple Maps. What does this mean for your business? If you are a New Zealand-based business, we would strongly recommend you go ahead and claim your business listing on Apple Maps. It’s super quick and easy to...

Our ideal workflow for designing new client websites

Every project is unique and the depth and scope depends on the budget, the requirements, and, how willing the client is to fully engage with the process. In any case, this is typically the process we strive to go through when developing a new website. Defining the brief First up,...

Compare iPhone app live on the App Store

Our third iPhone app has gone live in the App Store just seven days in review. Compare is a simple iPhone app developed as a little side-project by Galen as a way to learn iOS and have a little play with designing and building an app from scratch with no...

Think Packaging on The Dieline and Lovely Package®

We do quite a lot of work with Mat at Think Packaging including designing their new logo and branding so it's really cool to see this on two of our favourite packaging blogs: The Dieline » www.thedieline.com/blog/2011/1/10/think-packaging.html Lovely Package® » lovelypackage.com/think-business-card-holder If you're looking for an incredibly talented packaging designer, check out Think Packaging....

The Bridge Street Collective—A space for creative people to gather

Source: Nelson Mail, page 5 on 09/11/2010. Until graphic designer Galen King took on his first employee he felt like a lonely only child with no- one to share his creative ideas with. Now he wants to replicate the feeling of creative collaboration on a grander scale. “It’s great to have...

Today we launch our new website

It's been almost a full year in the making and we are really thrilled to finally be launching our new website. At first glance it may not seem much different from our previous site but, after countless hours spent on design concepts and numerous revisions, we concluded that we got...

Lucid Design T-Shirts—the Summer 2010 Collection

A couple years ago we did a run of t-shirts and a number of people said they'd love to have been able to buy one so this year we're taking orders. The tees will be printed in white on high quality cotton garments and we have a wide range of...

Simple, elegant, minimalist iPhone app icons

For an iPhone app we are developing for a client, I really wanted to come up with a strong, simple, beatiful, elegant icon. I knew in my mind what I wanted but had trouble describing it so I have come up with this collection of icons that stand out for...

Parcels, Lucid Design's first iPhone app, gets a nice little write-up by Etch Magazine

"Lucid Design, a small web development and graphic design studio was founded by Galen King in early 2000 when she was still studying at Canterbury University.The main priority of the business is to make beautiful and elegant designs that truly meet their client’s needs. Their style is minimalist and they...

Our Campaign Monitor app hits the Shopify app store

We're very excited to announce that our first app for the Shopify app store has been released. We've simply called it Campaign Monitor because that's what it does—Campaign Monitor integration for Shopify. It's as simple as inputting your Campaign Monitor API Key, choosing which list you wish Shopify to add new buyers'...

Lucid Design is moving to Nelson

We have news! After much deliberation, we have made the big decision that Lucid Design will be moving to Nelson towards the end of this year. It has always been a possibility that my family would move to Nelson at some point but one of the big factors that was...

Press-release: Lucid Design one of the first in New Zealand to become a Google Apps authorised reseller

5 August 2009 -- Lucid Design today announced it has become one of the first authorised reseller of the Google Apps™ suite of communication and collaboration tools in New Zealand. The focus will initially be on offering clients highly flexible, robust email to complement their businesses. "Google Apps enables us...

Clean Earth Soap recognised as one of the best Shopify CSS designs on the web

I received a nice little surprise this morning when checking out the new Shopify Theme Gallery website. Clean Earth Soap, one of our first Shopify sites, is featured in the initiall select of "The Best Shopify CSS Designs on the Web". It's always nice to get some recognition—especially when it's totally unexpected. Take a...

PayPal's security 'flawed'

A security flaw in the online payment service PayPal means sensitive information is at risk and customers could lose control of their accounts, according to an Auckland software developer. Ewart MacLucas says the flaw means customers who have not registered a credit card or bank account to their PayPal account...

Golden Bay Hideaway on Campbell Live

A client of ours, Golden Bay Hideaway, was on TV3's Campbell Live at the end of last week showcasing their revolutionary new housing concept, The Little Greenie. With a 9-star HERS energy rating, The Little Green is officially the highest-rated home in New Zealand in terms of its energy-efficiency. Pretty...

A little laser-cutting project

A graphic designer friend in Wellington recently showed me some cool stuff they were working on that had been made by Ponoko. I had heard of Ponoko before but hadn't had a chance to check them out. I was immediately inspired by the possibilities and thought a little sign for our building...

Unusual spike in web traffic (the kintiskton problem)

I noticed a large spike in visits to the Lucid Design website over the last couple of days and have been trying to figure out the cause. My first thought was to check keywords thinking it had something to do with the changes I’ve made recently to my SEO strategy. But, interestingly,...

Redesigned Lucid Design website

We felt it was time to spruce up our website to better showcase the range of work we do. In the past I have focused on web site design in the portfolio mainly because it was the easiest thing to put online. Astra and our team have worked hard to...

Textile vs. Markdown vs. TinyMCE etc

We've been debating for some time what the best way is to handle markup in an upcoming hosting CMS we're developing in Ruby on Rails (more on that to come!). I've put together a little survey to see what people's preference is when it comes to manipulating text in a...

Google Street View comes to New Zealand (and Takaka!)

Google has just announced that Street View is now available in New Zealand. Whether or not you're concerned about the privacy implications, there is no denying it is pretty darn cool. My impressions of Street View up until now is that it is mostly available only in more populated areas so...

A bit of advice: Don't click your own Google ads!

I have discovered the hard way that Google doesn't like it if you click on ads on your own site. Perhaps I am naïve but I would have thought they would have systems in place to ignore such clicks. As the host of ads from companies I have no dealings...

Xero: Accounting for small businesses

One of the hardest things for startups (and small businesses in general) is the accounting side of things. Over the years we have used spreadsheets, self-built Filemaker-based systems, MoneyWorks, and other small Mac-based accounting packages. None worked very well for our needs and you need a degree in accounting to...

How to show NZ Post tracking details in Shopify notification emails

Shopify has recently added two great new features: shipping confirmation emails and shipping update emails. By default, for some reason, the emails generated show a link to www.google.com/?q={{ fulfillment.tracking_number }} which, of course, doesn't work. However, it's not very hard to change this for New Zealand Post (including CourierPost) so it...

Putting Rails dependencies in vendor

A problem we encounter in our small development team is that different Ruby on Rails projects use different versions of gems. Generally, most of our local development computers are up to date with the latest or close to the latest gem versions but, due to server constraints etc, a project...

We launch our new website

I have often said I feel like the painter who doesn't paint his own house. We have had a lot of good feedback and comments on the old Lucid Design website but the reality is it really no longer reflected who we are and what we can do. I had...

From the archives, 2005

This was a basic update of the 2004 design with refined layout and a clean-up of the navigation. Font sizes were increased, too! This design has carried us forward until we launched our 2008 site on July 17th. I'm quite fond of the design but have felt for some time...

From the archives, 2004

You can see the imagery and logo here which remains much the same to this day. The logo has evolved slightly but with only minor changes in the weight and style of the typeface. We still use these images to this day. This is a classic example of the phenomenon...

From the archives, 2002

Here's our homepage from 2002. Interesting to see the logo has not changed significantly over the years. Don't you love the combination of lowercase and faux smallcaps with italics (and a bit of motion blur!).